Google Analytics is one of the basic tools every search engine optimizer. SEO lives of readily available, accurate information, and this is where Google Analytics comes into play.
If Google is to protect a range of information and offers on their own website, why not just use this.
Here you can use the Alerts or Notifications of Analytics remove a lot of work. Instead of starting a series of queries daily, direct the automatic notification alerts using the view of the essentials. The following examples will give you a good idea of what information you should have to provide for the daily SEO work.
Where can I find the settings in Analytics?
Open your Google Analytics account and go to Settings / Radar Reports / Custom alerts. Here you can basically create and configure. You can choose between daily, weekly and monthly reports.
After choosing the name and website (if you have multiple websites, you can also alert for one or more additional add) it goes into detail.
What can I change?
In the period window you specify when you want to receive this notification (day, week, and month) and select the window “Send Email if this notification is triggered.”
Conditions in the notification that the analytical areas “visitor”, “Traffic Sources”, “Content”, “e-commerce” and “systems” configure to the last detail. Combined with the selection menu “Send notification when” and “condition” and “Value” you will find everything you need to make your report as you wish. If you have selected your settings, save your new report and you are supplied with the last news analysis of your website.
What alerts are useful?
Strong increase or decrease the traffic from the organic search results
Strong increase or decrease in traffic from social networks like Facebook and Twitter
Strong increase or decrease the figures visit duration, pages / visit and bounce rate
Strong increase of the call to 404 pages
Sharp decline in the website speed
The Google Analytics alerts you take off work and analysis to draw your attention to where work is needed. To learn immediately of traffic fluctuations and can react quickly when problems arise. Try some quiet parameter, so you can see how these work in the SEO notification. Once defined, the default parameters will help to keep your website in Analytics under control.