SEO is an efficient and cost-effective sale and enhance the reputation of a mark.But like any powerful SEO tool can also be used to cause damage.
What is Negative SEO and what it can do, see the following article.
What is Negative SEO?
Negative SEO is different from the classical search engine optimization only in that they are not committed to improving the rankings of your website, but on the contrary, the ranking of competitors in Google tries to push down. The measures that are used to the same as for SEO, only that they are to make the opposite effect. You should specifically harm other sites.
Succeeds with the usual SEO measures are not a competitor to overtake Google in the ranking, and then you could increase the desirability of negative SEO in one way or another webmaster. This targeted attack on the ranking and the trust of a website need not automatically successful.
Finally, Google cannot easily led around by the nose for many years recognized and successful websites. Critical, it may already be in relatively young, or niche sites that have not yet had the opportunity to build plenty of Trust.
How does Negative SEO Work?
When negative SEO has goal of the attack is bombard with spam links. The attacker simply builds links from spam pages to your site to weaken as your link profile and make your project look as spamming. Has he so successful, Google identifies your site as spam or above and optimized evaluates these in the ranking.
What can you do about it?
Links equal a tool to get rid of annoying spam, Google has presented itself in the fall of 2012. Disavow The tool offers webmasters the opportunity to let devalue links, and get rid of that. In addition, it is recommended to regularly build links from strong, trusted and relevant to the topic pages, so a negative SEO is extract from the ground.
Just the fact that negative SEO exists is no reason to afraid of death. If you have found, however inexplicable ranking crashes lately, it could be negative SEO one of the reasons in addition to the regular Google updates.
If conspicuous place in the analysis of your link profile suddenly lots of spam links, then you should take countermeasures, or the conversation with the SEO agency you trust search.